If you’ve spent any time in publisher monetisation, you’ve heard the term “header bidding.” It’s one of the most talked-about strategies in programmatic advertising — and for good reason. Publishers who implement header bidding correctly consistently report CPM increases of 20–50% compared to the old waterfall model. That’s not a small difference. For a mid-size … Read more
If you run a website and want to make money from ads, you’ve almost certainly come across both Google AdSense and Google Ad Manager. They sound similar. They’re both made by Google. They both involve ads. But they are very different products — built for different types of publishers, at different stages of growth. In … Read more
If you’ve been hearing the term “programmatic advertising” thrown around but aren’t quite sure what it means — you’re not alone. It sounds technical, but the core idea is simple: it’s the automated way that digital ads are bought and sold. In this guide, I’ll break it all down – what programmatic advertising is, how … Read more